Marketing often gets brushed off as fluff—expensive, pretty, with little substance or measurable ROI. But here's the real deal: you can create a marketing strategy that's all about results. It's not just about making things look good; it's about boosting your bottom line. Let's dive into how you can make it happen.
1. Pay attention to your brand aesthetic
It's more than meets the eye. Aesthetics may seem superficial, but they pack a commercial punch. Remember my last post on this topic? It's not just about looking sharp; it's about building trust, ensuring ease of use, and ultimately making serious commercial gains.
2. Set clear goals
Start with the end goal in sight: your revenue targets. Work backward from there, seeking advice on conversion rates and tapping into any data or industry benchmarks you can get your hands on. You need to model out your funnel from TAM all the way through to customer, identifying which levers you need to pull along the way in order to see results.
3. Test, tweak, repeat
Testing is key to success. Use low-cost or free channels to experiment with your messaging, starting small and scaling up based on what works. By constantly tweaking and refining, you'll fine-tune your approach and maximise your impact.
4. Create a feedback loop
Feedback is gold. Set up a solid feedback loop to gather insights, refine your strategies, and really connect with your audience. It's an ongoing conversation that drives growth and engagement.
5. Keep it simple
Complexity can bog you down. Focus on simplicity without skimping on data quality. Clean, reliable data and careful performance tracking lay the groundwork for smart decision-making.
6. Know when to pivot
Persistence is admirable, but sometimes you need to change tack. If your efforts aren't hitting the mark, despite your best efforts, it might be time to rethink. Knowing when to pivot shows savvy and adaptability in the startup game.
When it comes to commercial success, a focused marketing strategy is essential. By setting clear goals, testing relentlessly, and staying open to feedback, you'll pave the way for growth and profitability. And remember, I'm here to help. As a seasoned PropTech startup advisor and growth marketing expert, I'm ready to offer advice and tailored solutions to help take your business to the next level. Get in touch today to see how we can work together to achieve your marketing goals.
Ready to take your PropTech business to the next level? Drop me a line for a complimentary consultation and let's explore how we can supercharge your marketing strategy. Let's make your vision a reality.