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Lessons Learned and Strategies Refined: A Journey in B2B PropTech Consultancy


Over the past two years, I've navigated challenges, made mistakes, and gleaned invaluable insights that have shaped my approach to better serve my clients. 


From effective communication to fostering client relationships and measuring success, here's an overview of my journey and the strategies I've honed along the way. I hope you find it helpful!



Starting Small and Scaling Smart: Pitch Perfect PropTech

When I first embarked on this journey, I learned the hard way that pitching big projects could overwhelm founders. Recognising the need to start small and build trust gradually, I developed the Pitch Perfect PropTech framework. This customised, repeatable approach allows clients to dip their toes in the water, gain insights about their messaging and business, and grow at their own pace.



Adaptability and Collaboration: Navigating Founder Dynamics

Understanding the time constraints and creative energy of founders, I pivoted from rigid workshop structures to flexible, collaborative processes. By breaking tasks into manageable chunks and adapting to each client's unique needs, we fostered a more productive and enjoyable working relationship. This approach not only respects the founder's autonomy but also ensures that we harness their creativity and drive for maximum impact.



Client-Centric Success Metrics: Collaborative KPI Development

Gone are the days of imposing KPIs without consulting the client. By collaborating from the outset to define success metrics aligned with their goals, we ensure that everyone is working towards a shared vision. Whether it's revenue targets, lead generation, or audience engagement, my approach is rooted in transparency, accountability, and a relentless focus on achieving tangible results.



Strengthening Client Connections: Building a Community of Success

Beyond individual projects, I've recognised the power of fostering connections between clients. By facilitating networking opportunities and encouraging collaboration, we've created a thriving community where clients can share insights, resources, and even collaborate on joint campaigns. This not only enhances individual client relationships but also fosters a sense of camaraderie and collective success within the PropTech ecosystem.



Transforming Client Relationships: Delivering Tangible Outcomes

At the heart of it all, my success is measured by the outcomes achieved for my clients and their customers. By prioritising customer needs, fostering trust, and delivering results that impact a client's bottom line, I've solidified my position as a trusted partner. 



From streamlining processes to achieving goals in a cost-effective and time-efficient manner, my collaborative approach has transformed the way I work together with clients for mutual success.


My journey over the last 2 years has been marked by continuous learning, adaptation, and a commitment to excellence. By embracing effective communication, adaptability, collaborative KPI development, and fostering client relationships, I've evolved into more than just a service provider – I'm a trusted partner invested in my clients' success.


It's a wonderful time to be pushing boundaries, driving innovation, and delivering value to my clients, and I couldn't be more grateful!


If you're a consultant and you've found this post helpful, please share it with your network. If you're a PropTech startup founder and think I could help you grow your business, book a call with me and we'll have a chat about how I might be able to help.

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