_Apr 32 minDitch the Fluff: Crafting a Results-Driven Growth Marketing Strategy for Your PropTech VentureMarketing often gets brushed off as fluff—expensive, pretty, with little substance or measurable ROI. But here's the real deal: you can...
_Mar 272 minThe unsung importance of aesthetics in PropTech: why design mattersIn my experience, some pretty smart and capable founders often make the mistake of prioritising functionality over aesthetics,...
_Mar 192 minNavigating the Shift: Securing Investment for Early-Stage PropTech StartupsIn the ever-evolving landscape of PropTech startups, securing investment has become a more challenging prospect than it was just a few...
_Mar 30, 20233 minBuilding your PropTech marketing machine: Part 4, ExecutionThis series will focus on the various elements of building your PropTech marketing machine: People, Tools, Strategy, and Execution. This...