Over the past two years, I've navigated challenges, made mistakes, and gleaned invaluable insights!

Marketing often gets brushed off as fluff—expensive, pretty, with little substance or measurable ROI. But here's the real deal: you can...

In my experience, some pretty smart and capable founders often make the mistake of prioritising functionality over aesthetics,...

In the ever-evolving landscape of PropTech startups, securing investment has become a more challenging prospect than it was just a few...

This series will focus on the various elements of building your PropTech marketing machine: People, Tools, Strategy, and Execution. This...

This series will focus on the various elements of building your PropTech marketing machine: People, Tools, Strategy, and Execution. This...

This series will focus on the various elements of building your PropTech marketing machine: People, Tools, Strategy, and Execution. This...

This series will focus on the various elements of building your PropTech marketing machine: People, Tools, Strategy, and Execution. This...

Because recognising patterns and coining new phrases is fun. 😉 sinkhole ˈsɪŋkhəʊl noun a sinkhole is a depression or hole in the ground...

Am I putting myself out of a job, or am I demonstrating my skills and experience by giving helpful advice to my potential client base?...

Most of my day-to-day conversations are with founders, co-founders, and CEOs of PropTech startups. You guys are awesome at what you do,...

This is a quick-and-dirty summary for those of you looking to wade into the murky waters of PropTech marketing. Good luck! 1. Don't burn...