Some inefficiencies in real estate are just part of the game. Others feel like broken promises to the people the industry is meant to serve.

Gary Barker has spent almost 30 years in the property industry, from launching Rightmove to steering Reapit through a management buyout with zero customer losses. In our PropTech Growth Podcast interview from 2023, he shared some evergreen, straight-talking lessons every founder should hear.

Over the past two years, I've navigated challenges, made mistakes, and gleaned invaluable insights!

Marketing often gets brushed off as fluff—expensive, pretty, with little substance or measurable ROI. But here's the real deal: you can...