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Products

Wherever you're at as a founder, I've got a solution for you.

 

From messaging, to brand, to implementation, to resourcing... or maybe you just need someone to bounce ideas off and keep you accountable!

My hands-on approach will guide you every step of the way, so you can be confident you're getting a bespoke service.

Pitch Perfect PropTech

Pitch Perfect PropTech is all about nailing your value proposition. This is foundational and essential.

Polished PropTech

Polished PropTech ensures a professional and trustworthy image as you look to grab the attention of clients and investors alike.

PropTech Powerhouse

You need a way to implement and scale your comms for commercial success. This is the engine that will grow your business.

PropTech People

PropTech People is all about resource management - there’s work to be done, and you need the right people to do it!

PropTech Pioneers

PropTech leaders of all kinds will benefit from some advice, accountability, connections, feedback, and mentorship.

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Pitch Perfect PropTech

Spinning a lot of plates as a PropTech founder? Struggling to ensure your business has a scalable growth strategy and marketing plan? You're not alone!

 

Pitch Perfect PropTech helps you:

  • Feel confident in putting your best foot forward with customers and investors

  • Feel positive and excited about what your product has to offer

  • Stand out from the crowd in a competitive market

  • With 1:1 coaching and guidance from someone who has been there before

 

And you'll have fun doing it!

What's included?

  • An in-depth understanding of your customers and how their needs can be met
     

  • Messaging around your product that will engage with and inspire customers
     

  • A strategy that accounts for the competitive landscape around other providers, existing processes, and any gaps in education or understanding that need to be filled
     

  • Compelling, customer-centric messaging that delivers commercial results
     

  • A toolkit of customised templates and documentation that will empower you to implement, test, and iterate on your new messaging

How does it work?

Pitch Perfect PropTech is made up of five 90-minute sessions, which we will fit around your busy schedule.

  • Session 1: Mapping your customers and their needs

  • Session 2: Building trust and empathy

  • Session 3: Product value and customer journey

  • Session 4: Prioritisation, formatting, and channel management

  • Session 5: Benchmarking, KPIs, and deliverables


Free followup session: after you’ve completed Pitch Perfect PropTech, we will review everything you’ve implemented and tested - you’ll get the opportunity to pick my brain about what to keep, what to change, and what to do next!

Sessions come fully-documented with templates and reference materials for testing what works and what doesn’t, so that you can track and iterate on your success.

Cost: £1250 ex VAT

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Polished PropTech

Customers don’t buy a product because it has good branding, but they will not buy a product because it has poor branding. Whether it’s a facelift or a full rebrand, together we will develop a look and feel that works for you, using best practices and principles of design, iconography, tone of voice, as well as practical advice on how best to implement your brand. Polished PropTech ensures a professional and trustworthy image as you look to grab the attention of clients and investors alike.

What's included?

  • A brand identity that engages with your audience: whether they're customers, investors, or other industry professionals
     

  • A look and feel that presents you in your very best light
     

  • A KPI structure that will allow you to measure the success of your new branding
     

  • A brand guidelines document that will make it easy for anyone - internal or external - to apply your branding
     

  • A toolkit that includes everything you need to document the process of building your brand, so that you are empowered to grow and develop as your business evolves

How does it work?

Polished PropTech is made up of five 90-minute sessions, which we will fit around your busy schedule.

  • Session 1: Defining your brand identity

  • Session 2: Tone of voice and visual elements

  • Session 3: Creating your brand guidelines document

  • Session 4: Auditing and change management

  • Session 5: Project managing your implementation

Sessions come fully-documented with all the templates and reference materials you need for testing what works and what doesn’t, so that you can track and iterate on your success.

Cost: £1250 ex VAT

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PropTech Powerhouse

If your messaging and brand are on-point, you need a way to implement and scale your comms for commercial success. This is where we build out your tech stack, sales & marketing funnel, reporting, comms cadence, channel management… keeping in mind a need for scalability and self-sufficiency. Your PropTech Powerhouse is the engine that will grow and scale your business, drawing in new customers and attracting the attention of investors.

What's included?

  • A content production and prioritisation plan that is mapped against the needs and stages of your customers
     

  • Everything you need to build out your tech stack: an understanding of the various channels and how to use them
     

  • A reporting structure to ensure you can track your success, and intervene/pivot if something is not working
     

  • A task management framework, to ensure you're staying on top of things!
     

  • Scalability and self-sufficiency - this is not a one-and-done project, it's a methodology that will give you everything you need to scale and grow your business

How does it work?

PropTech Powerhouse is made up of five 90-minute sessions, which we will fit around your busy schedule.

  • Session 1: Content: audiences, themes, priorities

  • Session 2: Content: format, cadence, channels

  • Session 3: Measuring success and reporting

  • Session 4: Project managing your release plan

  • Session 5: Tech: building, implementation

Sessions come fully-documented with all the templates and reference materials you need for testing what works and what doesn’t, so that you can track and iterate on your success.

Cost: £1250 ex VAT

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PropTech People

Don’t be left in the lurch with bad hires or expensive agencies. PropTech People is all about resource management - there’s work to be done, and you need the right people to do it! But does that mean hiring a team, using your existing talent, working with contractors, or outsourcing to agencies? No matter what size your team is, this programme will help you build the resource base you need with the budget you’ve got - and if you don’t have a set budget, we can help you work that out, too. 

What's included?

  • An understanding of what your marketing resource needs are, based on your unique business, audience, and value proposition
     

  • A proactive rather than reactive approach to engaging with external resource bases
     

  • Setting expectations around roles and responsibilities

  • Job descriptions, briefs, and other materials needed to source talent and resource for your marketing operation
     

  • Realistic role scoping, job titles, salaries/remuneration
     

  • An approach to identifying and interviewing good candidates, contractors and agencies so that you can confidently go into these conversations knowing what to look for and the right questions to ask

How does it work?

PropTech People is made up of five 90-minute sessions, which we will fit around your busy schedule.

  • Session 1: Scoping your requirements

  • Session 2: Division and categorisation of labour

  • Session 3: Sourcing talent/resource

  • Session 4: Screening

  • Session 5: Interviewing and onboarding

Sessions come fully-documented with all the templates and reference materials you may need to refer back to the process, or to make changes in the future as your business evolves.

Cost: £1250 ex VAT

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PropTech Pioneers

When all is said and done, there are many PropTech leaders who just need a bit of extra support. Whether it’s advice, regular check-ins, accountability, connections, investment advice, feedback, or mentorship - founders, directors, and marketing managers will benefit from this kind of “therapy”. 

What's included?

  • Support
    Sometimes you just need someone to run ideas past, keep you accountable, and to help you stay on-track. I've got the tough love you need to make sure you don't get distracted and fall behind.

     

  • Advice
    Whether it's marketing, commercial strategy, brand, advertising, online presence, building your team, resource management, getting investment, leveraging partnerships, or building your profile as a leader - I've got you covered!

  • Introductions
    PropTech is an interesting space - it feels like everyone knows everyone, and these connections aren't always widely publicised! Whether it's indu
    stry experts, prospective customers, VCs/investors, service providers, event opportunities... I've got extensive industry relationships that we can leverage to ensure you don't have any gaps in your network.
     

  • Mentorship
    I've helped dozens of startups go from zero-to-exit, and there are certain best practices and blueprints that work consistently well. Don't reinvent the wheel - use my experience to forge a more efficient path for yourself.

How does it work?

Whether you're a tech person trying to make it in this weird old industry we call property, or you're a property person coming to grips with the world of tech startups, I'm here to help you bridge that gap.

  • Where do I grow from here?

  • What do I need to prioritise?

  • How do I track success?

  • Who and what do I need to know?

  • How do I build my profile as a leader in this space?


Just use the booking button below to secure your first session, up to three months in advance.

For the sake of consistency and accountability, I usually recommend a regular cadence of weekly, fortnightly, or monthly sessions. We can talk about this in your first session, and adjust whenever necessary.

Cost: £220 per 50-minute session ex VAT

The PropTech Growth Podcast

If you're looking for an advertising opportunity that won't disappoint, look no further than The PropTech Growth Podcast.

Our audience is comprised of:

  • PropTech startup founders

  • Investors, VCs, and Angels

  • Accelerators and incubators

  • Industry connectors

  • Service providers

  • Tech-forward agents and landlords

Most of our listeners are based in the UK and Europe and we have an extended global reach across Australia, South Africa, North America and Asia.

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